North America’s largest branded shelf-stable seafood firm Bumble Bee Foods has launched a blockchain platform for seafood traceability. The project was created in collaboration with German tech company SAP specializing in enterprise software, according to a press release on March 8.
Customers will purportedly be able to observe the entire supply chain, and access information on products’ origins and shipping history by using a smart device to scan a QR code on the product package.
The blockchain-stored data will include the size of the catch, the point of capture, as well as information about authenticity, freshness, safety, and trade fishing certification.
Oliver Betz, global head and senior vice president of SAP Innovative Business Solutions, said that blockchain technology, “creates transparency and traceability across the food supply chain…”
Recently, French retail giant Carrefour applied blockchain technology for tracking its milk supply chain. Consumers will be able to see the GPS coordinates of farmers whose animals’ milk was collected, get information about when the milk was collected and packaged, as well as find out about various stakeholders involved in the product line.